Global sensation Shania Twain will host the 2024 People’s Choice Country Awards, set to take place at the iconic Grand Ole Opry House.
The event will air live on NBC and Peacock at 7 p.m. CT on Thursday, September 26.
Shania Twain: The Perfect Host
"With a proven track record of creating music that stands the test of time, Shania is a beloved member of the country community," says Jen Neal, Executive Vice President of Live Events & Specials at NBCUniversal Entertainment. "
As we return to the Grand Ole Opry House, she is the perfect person to help us celebrate country’s finest."
A Celebration of Country Music and Its Fans
“Country has some of the most passionate fans in music, and us artists are so lucky to be supported in doing what we love,” expresses Twain. “I am honored to host an award show that celebrates these awesome fans.
Get ready for an unforgettable show with lots of big hair, glamour, rhinestones, hats, boots, and incredible performances. Giddy Up!”
Production and Past Success
The 2024 awards will be produced by Den of Thieves, with Jesse Ignjatovic, Evan Prager, and Barb Bialkowski serving as Executive Producers alongside R.A. Clark, who will also serve as Showrunner.
Highlights from the Inaugural Show
Last year’s inaugural show, hosted by Little Big Town, recognized country music stars chosen entirely by fans across various categories.
Toby Keith and Wynonna Judd were honored, and performers included Blake Shelton, Carly Pearce, Dan + Shay, Hardy, Jelly Roll, Kane Brown, Kelsea Ballerini, and the evening’s hosts.
Viewership was 16 percent higher than the 2022 People’s Choice Awards simulcast on NBC and E!, with over four million viewers tuning in across all platforms. Content from the show reached 25 million cross-platform users (linear, digital, and social).
Tune In
Don’t miss the 2024 People’s Choice Country Awards for a night of celebration, incredible performances, and the charm of Shania Twain at the helm. Tune in live on NBC and Peacock on September 26 at 7 p.m. CT.
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