Jelly Roll has teamed up with a new partner. Through his home label, Stoney Creek/Broken Bow Records Music Group/BMG, he has signed a worldwide deal with REPUBLIC, starting with his next album and the new single "I Am Not OK," set to release on Wednesday (June 12).
This collaboration aims to expand Jelly Roll's music across multiple genres and market him in new territories. Additionally, Jelly Roll, who retains ownership of his masters, has extended his deal with Stoney Creek/BBR and BMG Music Publishing.
Jelly Roll’s current album, "Whitsitt Chapel," released last June, debuted at No. 2 on Billboard’s Top Country Albums chart, achieving the largest initial week — 90,000 equivalent album units in the U.S. — since the survey switched to a consumption-based methodology in February 2017.
The album’s single “Halfway to Hell,” currently tops the Country Airplay chart, marking his fourth consecutive No. 1 hit following “Son of a Sinner,” “Need a Favor,” and “Save Me” (featuring Lainey Wilson).
In a statement, Jelly Roll expressed gratitude for the support from BMG CEO Thomas Coesfeld, BMG president of frontline recordings Jon Loba, and the BBR team.
He also shared his excitement about the new partnership with REPUBLIC and its co-founder/chairman Monte Lipman, stating, “I’ve never been more inspired musically and I am looking forward to releasing this new music with great partners.”
Lipman praised Jelly Roll, saying, “Jelly Roll is a global icon who’s rewritten the rule book and continues to smash traditional boundaries, all on his own terms. His strength, determination, and creative vision is that of legends.
We’re honored to join his strategic partnership with Stoney Creek Records, BMG, and trusted hitman and consigliere John Meneilly,” humorously referring to Jelly Roll’s manager.
Loba, who signed Jelly Roll to Stoney Creek/BBR in 2021, highlighted Jelly Roll's authenticity and independence, saying, “His authenticity is the key to his success. He continually uses his platform to not only captivate audiences with his music but also to uplift communities.
"As an artist, he is a true trailblazer. As a human being, he has left a legacy of both talent and kindness, winning over fans all around the world.
"We are proud of everything we have accomplished together and look forward to achieving even more success in the future.”
Jelly Roll has proven to be a versatile artist, topping Billboard’s Country Airplay, Country Songs, Mainstream Rock, and Rock charts.
Over the past three years, the Antioch, Tenn. native has transitioned from a prominent rapper with over 1 billion streams to a major country music artist.
He has won awards such as the CMA Award for New Artist of the Year and the ACM Award for Musical Event of the Year. He has collaborated with artists like Eminem, Jessie Murph, Wynonna, and more.
Republic's partnership with Jelly Roll is part of its continued expansion into the country music space, following its extended deal with Big Loud and the signing of Miranda Lambert in collaboration with Big Loud.
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